Compensation benchmarks
Executive Assistant Salary in San Francisco — Retail
Base salary benchmarks for Executive Assistant roles in San Francisco within Retail, broken down by firm size. Drawn from Blackbook Associates mandates and market intelligence.
Base salary · 2 benchmarks
Low$80,000
Average$97,500
Top$120,000
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| Executive Assistant | San Francisco | Retail | Large Institution | $85,000 | $105,000 | $120,000 |
| Executive Assistant | San Francisco | Retail | Mid-Market | $80,000 | $90,000 | $110,000 |
Figures reflect base salary ranges observed across Blackbook Associates mandates and market intelligence. Total compensation, including bonus and other incentives, will vary by firm and individual. Our benchmarks skew towards the upper end of the market. While managing the diary and inbox remains part of the role, we place proactive professionals expected to add commercial value and operate as a genuine extension of their principal — a different calibre to the reactive, old-school secretary — and compensation reflects that.